Paulas Choice

Paula Begoun is the founder of the brand Paula's Choice, cosmetics skin care face and body. She is the author of 20 best-selling books on skin care, makeup and hair care products. It sold more than 2.5 million copies worldwide.

Her work as a nationally-recognized expert in the field of the cosmetics industry has resulted to the fact that she was invited to the speech on CNN, as well as in a number of programs such as the Oprah, The Today Show, 20/20, Dateline NBC, The View, and Dr.Oz.

In 1995, at the request of many readers, Paula decided to use its many years of research the ingredients of skin care products to create their own line – Paula's Choice. In this line of skin care products, she uses only proven ingredients, that can really give the skin a youthful and healthy appearance and reduce wrinkles and eliminate acne. All agents are specially designed for people with sensitive skin.

Clinically proven – does not irritate

No matter dry, oily or combination skin; wrinkles, rosacea, acne or large pores – Paula's Choice treats them all without irritation. All products are 100% without the addition of colorants and perfumes. The line of Paula's Choice is based on a unique combination of studies, surveys, and development to result-oriented.

Not tested on animals

Animal testing has never been applied in clinical trials of Paula's Choice products. The team not only eliminated animal testing but also from the suppliers of their ingredients.